Professional Summary

Gravitating towards study with an emphasis on consumer behaviour, it is my ambition to help brands develop more meaningful relationships with their customers.

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Taking pride in the results I achieved completing my double degree at Monash University — majoring in Marketing and Communications — I excelled in customer insight and strategic development. My academic success saw me awarded the Monash Business School Prize in 'Buyer Behaviour in Marketing' and spend a semester at the University of Leeds' School of Media and Communications. Understanding how consumers think and act, and informing brand strategy according, had become a passion.

With a keen interest in content creation and media production, I have worked with the digital publication, Press Start Australia, from its early independent days through its acquisition by Southern Cross Austereo. I was fortunate enough to be nominated for the Journalist of the Year award at the 2018 Australian Games Awards, where I also hosted and co-produced the pre-show and Press Start was awarded Publication of the Year. The following year, I co-hosted and produced a weekly video game segment on the Hit Network's Danny Lakey Late Night Show.

My connection to the video game industry led me to a role at Scoleri Williams, a collective of three creative businesses including the video and animation studio, Creativa; the software development company, 7-YM; and the video game studio, Ultimerse. As their Community and Social Media Coordinator, I manage content calendars for the three brands and play a major role in strategising and coordinating marketing campaigns for the launch of a SaaS product, and a video game.

I strive to make a  positive difference in all that I do. From high school captaincy to my participation in multiple volunteer programs, I endeavour to always inject enthusiasm, optimism and fun.