A Marketer, Strategist and Storyteller
About Me
Professional Summary
Gravitating towards study with an emphasis on consumer behaviour, it is my ambition to help brands develop more meaningful relationships with their customers.
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Taking pride in the results I achieved completing my double degree at Monash University — majoring in Marketing and Communications — I excelled in customer insight and strategic development. My academic success saw me awarded the Monash Business School Prize in 'Buyer Behaviour in Marketing' and spend a semester at the University of Leeds' School of Media and Communications. Understanding how consumers think and act, and informing brand strategy according, had become a passion.
With a keen interest in content creation and media production, I have worked with the digital publication, Press Start Australia, from its early independent days through its acquisition by Southern Cross Austereo. I was fortunate enough to be nominated for the Journalist of the Year award at the 2018 Australian Games Awards, where I also hosted and co-produced the pre-show and Press Start was awarded Publication of the Year. The following year, I co-hosted and produced a weekly video game segment on the Hit Network's Danny Lakey Late Night Show.
My connection to the video game industry led me to a role at Scoleri Williams, a collective of three creative businesses including the video and animation studio, Creativa; the software development company, 7-YM; and the video game studio, Ultimerse. As their Community and Social Media Coordinator, I manage content calendars for the three brands and play a major role in strategising and coordinating marketing campaigns for the launch of a SaaS product, and a video game.
I strive to make a positive difference in all that I do. From high school captaincy to my participation in multiple volunteer programs, I endeavour to always inject enthusiasm, optimism and fun.
Skills
Branding Writing Campaign Management Content
Social Media Design Marketing Copywriting Hosting Digital Insights
Work Experience
2019 - Present
Creativa Community & Social Media Coordinator
At the video and animation studio Creativa, I oversee the brand's social channels and manage the content calendar. I am responsible for both social and email campaigns and regularly contribute to discussions on strategy development and integrated, multi-channel campaigns.
2019 - Present
Ultimerse Community & Social Media Coordinator
I am also the Community and Social Media Coordinator for the game development studio, Ultimerse. At the studio, I manage their social channels, online communities and content calendar. I am actively involved in the pitching process, designing pitch decks and editing trailers. Currently, I am planning the launch campaign for a yet-to-be-announced project.
2019 - Present
7-YM Community & Social Media Coordinator
At 7-YM, a software development company, I manage the company's social channels and content calendar. Additionally, I am actively involved in design and development discussions for 7-YM's flagship SaaS product, Eoiin Connect, a project management platform, as well as brand strategy and campaign development. I regularly contribute copy for both the application, and its website.
2014 - Present
Press Start Australia Host & Contributor
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Since 2014, I have produced a wide range of digital content including blog posts, social content, video, live streams and podcasts. Among the many highlights, I have hosted and produced live streams on Twitch and Facebook, hosted convention panels, conducted interviews and attended press events.
In that time I have also hosted and produced 200+ podcast episodes of The Press Start Podcast (formerly The Start Cast).
Throughout 2019, I co-hosted and co-produced the Level Up segment of the Danny Lakey Late Show on the Hit Network.
In 2018, I was lucky enough to be nominated for the Journalist of the Year award at the 2018 Australian Games Awards, where I hosted and co-produced the ceremony’s pre-show.
2018
Southern Cross Austereo Digital Content Intern
For three months, I interned with the Digital Team at Southern Cross Austereo, Australia's largest entertainment company. During my internship, I learnt to coordinate social media campaigns, manage content calendars, create graphics and video, and actively participate in long-term strategic planning.
2011 - 2018
Toys'R'Us Australia Store Associate
At Toys'R'Us, I worked as a Store Associate with an emphasis on customer service and visual merchandising.
I also gained experience in inventory management and retail operations.
Education
2015 - 2019
Monash University Arts & Commerce
I have completed a Bachelor of Commerce (BCom) & Bachelor of Arts (BA) double degree at Monash University, majoring in Marketing and Communication, with a minor in Film & Screen Studies.
In 2016, I was awarded the Monash Business School Prize for achieving the highest student score in the unit MKC2110 Buyer behaviour in marketing.
I graduated with a High Distinction average, a WAM (weighted average mark) of 80.438 and a GPA of 3.552.
2017
University of Leeds Media & Communications
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In 2017, I studied at the University of Leeds in their School of Media and Communications as part of a semester-long exchange.
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I completed units in Mobile Media, Media Philosophy and International Communication.
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Maintaining an interest in media production, I was an active member of Leeds Student TV and hosted three shows on Leeds Student Radio, one of the country's largest student radio stations.
2009-2014
Balwyn High School VCE
​Completing my VCE over three years, I completed Units 3/4 for eight subjects, including Geography, History, Literature, Physics, Economics, Maths Methods, English and Media, graduating with an ATAR or 96.45.
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In my senior year, I was elected School Captain but held numerous leadership positions including Middle School Captain (2011), SRC Rep (2013), STEP Leader (2012), Student Ambassador (2012), Interact President (2012) and Year 8 Captain (2010).
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I was awarded the Middle School Principal's Award in 2009, and competed at a state-level in squash and mountain bike orienteering.
Interests
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Music, live gigs and guitar
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Movies and binge-worthy TV
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Video games and technology
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Basketball and squash
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Camping and hiking