Gravitating towards study with an emphasis on consumer behaviour, it is my ambition to help brands develop more meaningful relationships with their customers.
Taking pride in the results I achieved completing my double degree at Monash University — majoring in Marketing and Communications — I excelled in customer insight and strategic development. My academic success saw me awarded the Monash Business School Prize in 'Buyer Behaviour in Marketing' and spend a semester at the University of Leeds' School of Media and Communications. Understanding how consumers think and act, and informing brand strategy according, had become a passion.
With a keen interest in content creation and media production, I have worked with the digital publication, Press Start Australia, from its early independent days through its acquisition by Southern Cross Austereo. I was fortunate enough to be nominated for the Journalist of the Year award at the 2018 Australian Games Awards, where I also hosted and co-produced the pre-show and Press Start was awarded Publication of the Year. The following year, I co-hosted and produced a weekly video game segment on the Hit Network's Danny Lakey Late Night Show.
My connection to the video game industry led me to a role at Scoleri Williams, a collective of three creative businesses including the video and animation studio, Creativa; the software development company, 7-YM; and the video game studio, Ultimerse. As their Community and Social Media Coordinator, I manage content calendars for the three brands and play a major role in strategising and coordinating marketing campaigns for the launch of a SaaS product, and a video game.
I strive to make a positive difference in all that I do. From high school captaincy to my participation in multiple volunteer programs, I endeavour to always inject enthusiasm, optimism and fun.
Branding Writing Campaign Management Content
Social Media Design Marketing Copywriting Hosting Digital Insights
2019 - Present
Creativa Community & Social Media Coordinator
At the video and animation studio Creativa, I oversee the brand's social channels and manage the content calendar. I am responsible for both social and email campaigns and regularly contribute to discussions on strategy development and integrated, multi-channel campaigns.
2019 - Present
Ultimerse Community & Social Media Coordinator
I am also the Community and Social Media Coordinator for the game development studio, Ultimerse. At the studio, I manage their social channels, online communities and content calendar. I am actively involved in the pitching process, designing pitch decks and editing trailers. Currently, I am planning the launch campaign for a yet-to-be-announced project.
2019 - Present
7-YM Community & Social Media Coordinator
At 7-YM, a software development company, I manage the company's social channels and content calendar. Additionally, I am actively involved in design and development discussions for 7-YM's flagship SaaS product, Eoiin Connect, a project management platform, as well as brand strategy and campaign development. I regularly contribute copy for both the application, and its website.
2014 - Present
Press Start Australia Host & Contributor
Since 2014, I have produced a wide range of digital content including blog posts, social content, video, live streams and podcasts. Among the many highlights, I have hosted and produced live streams on Twitch and Facebook, hosted convention panels, conducted interviews and attended press events.
In that time I have also hosted and produced 200+ podcast episodes of The Press Start Podcast (formerly The Start Cast).
Throughout 2019, I co-hosted and co-produced the Level Up segment of the Danny Lakey Late Show on the Hit Network.
In 2018, I was lucky enough to be nominated for the Journalist of the Year award at the 2018 Australian Games Awards, where I hosted and co-produced the ceremony’s pre-show.
Southern Cross Austereo Digital Content Intern
For three months, I interned with the Digital Team at Southern Cross Austereo, Australia's largest entertainment company. During my internship, I learnt to coordinate social media campaigns, manage content calendars, create graphics and video, and actively participate in long-term strategic planning.
2011 - 2018
Toys'R'Us Australia Store Associate
At Toys'R'Us, I worked as a Store Associate with an emphasis on customer service and visual merchandising.
I also gained experience in inventory management and retail operations.
2015 - 2019
Monash University Arts & Commerce
I have completed a Bachelor of Commerce (BCom) & Bachelor of Arts (BA) double degree at Monash University, majoring in Marketing and Communication, with a minor in Film & Screen Studies.
In 2016, I was awarded the Monash Business School Prize for achieving the highest student score in the unit MKC2110 Buyer behaviour in marketing.
I graduated with a High Distinction average, a WAM (weighted average mark) of 80.438 and a GPA of 3.552.
University of Leeds Media & Communications
In 2017, I studied at the University of Leeds in their School of Media and Communications as part of a semester-long exchange.
I completed units in Mobile Media, Media Philosophy and International Communication.
Maintaining an interest in media production, I was an active member of Leeds Student TV and hosted three shows on Leeds Student Radio, one of the country's largest student radio stations.
Balwyn High School VCE
Completing my VCE over three years, I completed Units 3/4 for eight subjects, including Geography, History, Literature, Physics, Economics, Maths Methods, English and Media, graduating with an ATAR or 96.45.
In my senior year, I was elected School Captain but held numerous leadership positions including Middle School Captain (2011), SRC Rep (2013), STEP Leader (2012), Student Ambassador (2012), Interact President (2012) and Year 8 Captain (2010).
I was awarded the Middle School Principal's Award in 2009, and competed at a state-level in squash and mountain bike orienteering.
Music, live gigs and guitar
Movies and binge-worthy TV
Video games and technology
Basketball and squash
Camping and hiking